|Photo Credit: advancedwebranking.com|
In the last few years the term "content marketing" has become a buzzword in the online marketing community.
According to ContentMarketingInstitute.com, the definition for content marketing:
“...a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”
Why call it content marketing? Why not just stick to calling it "marketing"?