Sunday, January 25, 2015

Content Marketing: The Buzzword We Should Eliminate Now

Photo Credit: advancedwebranking.com

In the last few years the term "content marketing" has become a buzzword in the online marketing community.

According to ContentMarketingInstitute.com, the definition for content marketing:

“...a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”

Why call it content marketing? Why not just stick to calling it "marketing"?

Thursday, June 19, 2014

5 Benefits of Blogging For Business

Quote about blogging

The other night I attended a San Diego Chamber of Commerce mixer, and as always I met quite a few very interesting small business owners. Because I’ve been blogging for 10 years now, and in my circle of business contacts almost everyone blogs, I tend to assume that people understand the benefits of blogging for business.

As I’ve learned in my social media workshops - and was reminded again at the mixer the other night - that’s not necessarily the case. If people do know why they should blog, they’re not really sure what to blog about. You can use a business blog to share information about your company, publish press releases, talk about business activities, events, and share updates with your customers. You could think of it as an online newsletter for your business.

If you’re still not convinced as to why your business should have a blog, here are 5 reasons that may change your mind...

Tuesday, January 07, 2014

Website Trends & Tips: Notes From the January 2014 Issue of Website Magazine

Website graphic

As part of a challenge to do something new every day for a year, I decided to read Website Magazine from front to back. I'm actually glad I did, and will probably read every article in future issues from now on because I learned many new things from articles I normally would not have read. Below are some of the notes I took from the latest issue organized under categories...

Friday, October 04, 2013

3 Ways SEO Is Changing and How It Affects Your Online Business

Google's changes are as fast as a hummingbird's wings
You may have heard murmurings of Google's big Hummingbird update, and although I try not to get caught up too much into figuring out Google's algorithm, I still like to be aware of what is going on in the world of SEO.

SEO does change constantly, which can affect how your website is ranked in the search engines. One day your site could be ranked #2 in Google for a particular keyword, and the next day it drops to #170.

2013 has seen some major changes in the SEO industry. Here are 3 changes that are happening or could happen:

Wednesday, July 24, 2013

My New Book: Learn How to Start An Internet Business on a Budget

Order the book:  Online Business on a Budget
It's official! After years of writing and editing, editing, and re-editing, my first ebook is now published and available on Amazon.com.

I can't even begin to explain how excited and happy I am that this book is finally finished. If you're thinking about writing your own ebook, in a future post I'll write about the process and the various setbacks I encountered on the journey to becoming an author, so you can learn from my experience.

For now, check out Online Business on a Budget: How to Start a Successful and Joyful Internet Business with $100. This book is for people who are ready to live the dream of owning an internet business.

In this book you’ll learn: