There are so many benefits of using social media for business and marketing applications, all of which have great potential to increase your online business. The first benefit that might catch your eye is that it’s free in the sense that it's free to set up accounts, but if you're going to hire someone to manage these accounts, of course there will be some cost. Not to mention that it will take time to keep track of these pages and monitor interactions with your community.
Social sites such as Facebook, LinkedIn, Twitter, and Pinterest can give you access to a whole new social network. Building up a huge social media mailing list can be done within a short period of time. You can then use these lists for announcing new products, services, or for sending any other information you’d like your new readers to know about.
Another benefit of using social media for business purposes is that your company’s search engine optimization (SEO) can also go up when you start using keywords in your posts. Social media “likes” drive Google rankings as well. All the new connections also allow you to create backlinks while working with the right keywords and keyphrases to help boost SEO for your business. These strategies are becoming more common so if you feel you don’t have the time to work on SEO, there are plenty of available professionals today who can help you.
Finally, and probably most importantly for your business, social media allows you to have close communication with your customers. Listen to them and respond to their feedback. If people are out there having conversations about your market or even about your business, you want to be a part of the conversation.
To learn more about integrating social media onto your website, watch the video below...